aluminium expo
9-11 July 2025
Hall N1-N4, Shanghai New International Expo Center

aluminium expo | Morgan Motor Company Collaborates with Pininfarina to Launch the Aluminium Marvel Midsummer

Morgan Motor Company has partnered with Pininfarina SpA to introduce a limited-edition car called Midsummer, encapsulating over two centuries of coachbuilding expertise. This exquisite creation not only pays homage to the European Barchetta design but also showcases Morgan's iconic silhouette, embodying the brand's versatile design spirit.

At the heart of Midsummer is a celebration of traditional craftsmanship and sustainability. The cabin features over 400 layers of sustainably sourced teak, meticulously laminated to form sculpted wooden structures. These elements enhance the vehicle's unique shoulder line, adding a touch of natural elegance.

According to the aluminium expo, a hallmark of Midsummer is its handcrafted Aluminium body panels, each requiring over 250 hours to create. This meticulous process highlights Morgan and Pininfarina's commitment to quality and precision. The Aluminium panels not only ensure a lightweight and durable structure but also contribute to the vehicle's sleek and timeless aesthetic.

The collaboration between Morgan and Pininfarina has produced a striking and unique design, embodying the essence of both brands' rich heritage and visionary design philosophies. Limited to 50 units, Midsummer has captured the attention of enthusiasts, with all units allocated to customers following a series of exclusive preview sessions.

Notably, this marks the first time a production car has been adorned with the 'Pininfarina Fuoriserie' badge, symbolizing bespoke craftsmanship and exclusivity.